DESTINATIONS · TOURISM BOARDS · LOCAL AUTHORITIES

Turn your territory into an experience to explore.

Create new reasons to discover your destination, guide visitors beyond the must-sees and turn the journey into an interactive, immersive and personalised experience.

Tell us about your project See City Tour Game Nice

Appeal
Visitor flow management
Local showcase

Family facing a Mediterranean coastal town, linked to the cards Explore a territory, Reveal its gems and Engage visitors

YOUR CHALLENGES

Attract. Distribute better. Showcase. Steer.

Attract

Create new reasons to come and renew the destination’s image.

Differentiation
Season extension

Distribute better

Guide visitors beyond the must-sees and spread flows more evenly.

Flows
Footfall

Showcase

Reveal heritage, nature, know-how and local stakeholders.

Local economy
Local stakeholders

Steer

Better understand usage and evolve the offer.

Data & indicators

THE EXPERIENCE FROM THE VISITOR’S SIDE

From the first move to extended discovery.

Itinerary

Explore

The smartphone guides visitors from step to step, entirely on their own.

Itinerary

Explore

The smartphone guides visitors from step to step, entirely on their own.

Explore

The smartphone guides visitors from step to step, entirely on their own.

Guide visitors without a permanent host
Direct them to the places you want to highlight
Build a journey shaped around your territory and its flows

GPS · Map · Guidance

Discover

Every place becomes a chance to tell, explain and reveal the territory.

Bring context at the right place and the right moment
Showcase heritage, stories, landscapes and know-how
Multiply formats without weighing down the visit

Video · Audio · POI · Storytelling

Live

Visitors no longer just watch: they interact with what they discover.

Turn a visit into an active experience
Spark observation and memorisation
Create a genuine differentiator for the destination

Mini-games · Challenges · AR · 3D

Engage

Participation can go beyond play and support the goals of the territory.

Activate partners and create rewards — RewardQuest
Raise awareness or invite action around a local issue — ImpactQuest
Give visitors a reason to choose, take part or contribute

RewardQuest · ImpactQuest · Participation

Extend

The relationship with the territory continues beyond the main steps.

Open the way to more places and local favourites
Put partners, shops and activities forward
Encourage a wider discovery of the territory

Interactive guide · POI · Partners

PROJECT YOURSELF

Imagine what your territory could bring to life.

Every experience can be tailored to your territory, your audiences and your priorities.

Tree-lined dirt path among rolling hills, an itinerary to explore beyond the must-sees

SCENARIO 01

Rebalance flows

From the must-sees to lesser-known places.

Give visitors a real reason to explore other neighbourhoods or sites
Use storytelling, play and progression to guide movement
Showcase the whole territory without forcing a set route

Flow management · Showcase · Discovery

Lively village square in Provence, shops, restaurants and local stakeholders outdoors

SCENARIO 02

Showcase local stakeholders

Make your local stakeholders the stages of the experience.

Bring in producers, craftspeople, shops, restaurants or partner sites
Generate new occasions to visit and to spend
Use RewardQuest to unlock benefits or rewards

Local economy · Partners · Additional revenue

Colourful street-art mural along a street, a vibrant way to discover a destination’s culture

SCENARIO 03

Discover differently

Give your heritage, nature and culture a new dimension.

Bring content to life with play, AR and 3D
Make people observe and understand rather than just inform
Modernise the experience without altering the place

Immersion · Interpretation · Differentiation

Mountain village in autumn colours, a destination to rediscover in another season

SCENARIO 04

Renew the experience

Create new reasons to come back all year round.

Adapt the journey to a season, an event or a theme
Renew storytelling and content without rebuilding the whole set-up
Support season extension and audience re-engagement

Season extension · Novelty · Loyalty

You have a territory, a goal or simply a first idea?

Tell us about your project

FULL-SCALE DEMONSTRATOR

City Tour Game Nice: a territory turned into an experience.

In Nice, City Tour Game combines geolocated itinerance, cultural content, mini-games, augmented reality, 3D and an interactive guide in a single mobile experience.

ItineranceContentGamesAR & 3DInteractive guide

City Tour Game is not a model to reproduce: it is the demonstrator that concretely illustrates the potential of NoviaQuest. Your project will be designed around your territory, your audiences and your goals.

View the case study Discover City Tour Game