When a city becomesthe experience.
City Tour Game Nice turns discovering Nice into an interactive adventure: geolocation, storytelling, mini-games, cultural content, augmented reality, 3D and a digital guide come together in a single mobile experience.
A full-scale testing ground that put this logic to the test in real conditions and shaped the development of NoviaQuest.
No longer just visiting Nice. Living it as an adventure.
City Tour Game is a self-guided urban discovery experience: participants explore Nice while progressively unlocking content, challenges and interactions tied to the places they pass through.
- Location
- Nice · French Riviera
- Environment
- Outdoor
- Format
- Geolocated journey
- Support
- iOS & Android mobile app
- Audience
- Visitors · locals · groups
- Languages
- French · English
How do you enrich the discovery of a city without imposing a traditional guided tour?
Autonomy — Explore at your own pace.
Engagement — Observe, search, think and take part.
Mediation — Discover heritage without weighing the visit down.
Exploration — Connect several places into one adventure.
The answer wasn't to add an app to the visit. It was to turn the visit itself into an experience.
The place stays real. The experience is built around it.
1 / 15
- 01
Real place
Nice, its districts, its heritage and its atmosphere.
- 02
Journey
Stages connect several places into a progression.
- 03
Content
Keys to understanding help read what you are looking at.
- 04
Games
Observation, thinking and interaction turn discovery into action.
- 05
AR & 3D
Some stages add a new layer to the real world.
- 06
Adventure
Together they create a thread people want to follow.
You don't just play next to Nice.
You play with Nice.
The city becomesthe structure of the game.
The physical journey and the digital journey move forward together.
An adventure that unfoldsas the city goes by.
Interfaces are illustrative of how the experience works.
Old Nice
Next stage 150 m away
01 · Explore
Let yourself be guided through Nice.
The map accompanies the participant from stage to stage while leaving them free to explore at their own pace.
Cours Saleya
The historic market of Old Nice
02 · Discover
Understand the place you are standing in.
Videos, images and content provide the keys to better read the places passed through.
The facade riddle
Look closely and find the detail
Start AR03 · Play & interact
Move from watching to acting.
Riddles, mini-games and some AR or 3D interactions call on observation, thinking or speed depending on the stage.
Marcel's notebook
04 · Keep exploring
Keep discovering beyond the game.
Marcel's Notebook brings together hidden gems, photo spots, local addresses and other content available right in the app.
An experience that doesn't end with the riddle.
City Tour Game also shows how an experience can bring together storytelling, territory discovery, partners and engagement within a single application.
01
A guide that gives the experience a voice.
Marcel accompanies the participant, connects the stages and creates an identifiable narrative thread.
02
Extend the discovery.
Hidden gems, photo spots, local addresses and content open the way beyond the stages of the route.
03
Build bridges with the local ecosystem.
The experience can highlight partners, addresses or complementary places when it fits the project.
04
Reward or engage.
RewardQuest
Unlock a benefit, content or a reward provided for in the experience.
ImpactQuest
Invite participants to discover, then choose or act around an issue provided for in the setup.
These modules depend on the configuration of each project.
A real case become a platform.
City Tour Game put the concept of an immersive journey to the test of a real urban experience: roaming, content, progression, interactions, mobile usage and day-to-day operation on the ground.
Those learnings shaped the development of NoviaQuest, a proprietary platform designed to adapt that logic to other places, other audiences and other goals.
01
Tested in the real world
The concept faced a real route, real places and real mobile usage.
02
Turned into a platform
The learnings made it possible to build a more adaptable, evolving engine.
03
Now replicable
The same logic can today be applied to very different contexts and sectors.
City Tour Game
The B2C experience and the route deployed in Nice.
NoviaQuest
The platform that makes it possible to design and customise new experiences.
City Tour Game is a testing ground and a concrete expression of the NoviaQuest logic — not a single model to replicate.
Depending on the chosen configuration, the interactions of a NoviaQuest experience can also produce indicators useful for steering.
Nice is one use case.Not a limit.
Explore a destination
Connect several places into an interactive progression.
Bring a place to life
Make the place itself the playground of the experience.
Which place do you wantto turn into an experience?
City Tour Game turned discovering Nice into an interactive adventure. Tell us about your place, your audiences and your goals: we will imagine with you the NoviaQuest experience that fits your project.