BIKE · E-BIKE · SCOOTER · SEGWAY · BUGGY · LEISURE MOBILITY

Turn the journey into an experience to live.

Enrich a rental, a ride or a self-guided circuit with a mobile experience that guides, helps discover and engages your customers along the way.

  • Autonomy
  • Differentiation
  • Added value
Cycling family facing the coastline, linked to the cards Link the stages, Discover along the way and Animate the route
YOUR CHALLENGES

Enrich. Stand out. Empower. Create value.

01

Enrich the offer

Give a rental or an existing circuit genuine discovery content.

  • Customer experience
  • Discovery
02

Stand out

Offer an identifiable experience rather than just a means of getting around.

  • Positioning
  • Memorability
03

Empower

Run a structured route without permanently tying up a guide.

  • Autonomy
  • Flexibility
04

Create value

Adapt the offer by duration, theme, audience or service level, according to the operator’s model.

  • Premiumisation
  • Additional revenue
ONE MEANS OF MOBILITY, SEVERAL EXPERIENCES

The journey becomes the common thread of discovery.

Cyclist pausing on a vineyard road, a discovery itinerary
DISCOVERY ROUTE

An itinerary that reveals the territory.

The journey connects places, landscapes, stories and points of interest in one structured experience.

  • Give meaning to the ride
  • Showcase heritage, landscapes and neighbourhoods
  • Guide to chosen places without a permanent guide

Discovery · Guidance · Culture · Autonomy

Electric rental vehicles lined up facing the mountain, ready for a playful route
PLAYFUL ROUTE

An adventure to live in motion.

Stops become moments of observation, challenge, play or augmented reality.

  • Create more engagement
  • Make people observe and understand the territory
  • Turn steps into experience memories

Gamification · Engagement · Families · Groups

Family on Segways along the seaside, a premium themed experience
THEMED & PREMIUM

One means of mobility. Several products to sell.

Adapt your routes by duration, audience, season or theme.

  • Create several offers from the same fleet of vehicles
  • Tailor the experience to families, couples, groups or premium guests
  • Renew the offer without changing the means of mobility

Segmentation · Premiumisation · New routes

A single means of mobility can open the door to several different experiences.

THE EXPERIENCE FROM THE PARTICIPANT’S SIDE

From the start to the last discovery.

Content requiring visual attention is designed to be consulted at steps or stops, depending on the mode of mobility and the route configuration.

Route

Choose

The participant chooses the experience that fits their time, mood or profile.

01

Choose

The participant chooses the experience that fits their time, mood or profile.

  • Offer several durations or levels
  • Adapt routes by theme or audience
  • Give the ride a clear goal from the start

Duration · Theme · Audience · Route

02

Set off

The smartphone accompanies the participant along the planned itinerary.

  • Structure the circuit clearly
  • Guide from one step to the next
  • Reduce uncertainty along the route

GPS · Map · Guidance · Itinerary

03

Stop & discover

At the planned steps, movement gives way to discovery.

  • Bring context at the right place
  • Showcase landscapes, heritage and know-how
  • Multiply mediation formats

POI · Video · Audio · Content

04

Play & interact

Certain steps become active, memorable moments.

  • Spark observation and curiosity
  • Add mini-games, challenges, AR or 3D
  • Turn a simple ride into a differentiating experience

Mini-games · Challenges · AR · 3D

05

Extend

The route can lead to other places, partners or experiences.

  • Put producers, shops and partner sites forward
  • Unlock benefits with RewardQuest
  • Make people want to discover another route

Partners · RewardQuest · Loyalty

PROJECT YOURSELF

One means of transport. Very different experiences.

Every route can be adapted to your mobility, your territory, your customers and your operating model.

Bicycle at a summit facing the panorama, a participant stopped in front of the landscape

SCENARIO 01

E-bike — Panoramas & gems

Turn a rental into a genuine discovery route.

  • Guide to panoramas and places that are harder to find
  • Add content, photo challenges or observation at stops
  • Include local favourites and partners

Differentiation · Premiumisation · Discovery

Group riding Segways down a sunny city street, between two discovery steps

SCENARIO 02

Segway / Scooter — The secrets of the city

The journey becomes an urban adventure.

  • Create a self-guided circuit between neighbourhoods or sites
  • Pair anecdotes, riddles and mini-games with the steps
  • Reveal the city differently from a classic tour

Autonomy · Culture · Gamification · Memorability

Cyclists on a panoramic trail overlooking the bay, a route through the landscape

SCENARIO 03

Nature mobility — Route of landscapes

Give the route meaning while revealing the environment.

  • Connect landscapes, nature and viewpoints
  • Add awareness or discovery content
  • Include producers or local stakeholders

Nature · Territory · Discovery · Possible impact

Road at sunset through the vineyards, a wine-tourism stage of the route

SCENARIO 04

Flavour route

Make local players the stages of the experience.

  • Connect producers, craftspeople, cellars, restaurants or markets
  • Tell their know-how all along the route
  • Use RewardQuest to activate partners and benefits

Local economy · Partners · Premium experience

You have a fleet, an itinerary or simply a first idea?

VALUE · DATA · TECHNOLOGY

From rental to the experience product.

BUSINESS MODEL

01

Enrich

Add a genuine experience to an existing service.

02

Commercialise

Depending on the chosen model, offer the experience included, as an option, in a package or as a standalone activity.

03

Activate

Bring in partners, offers and rewards with RewardQuest.

EXAMPLES

Enriched rental · Option · Premium package · Themed route · Partner

One operator. Several experiences.

A single app can bring together several itineraries, themes, audiences or starting points, depending on the scope of the project.

City · Panoramas · Nature · Gastronomy

ImpactQuest can weave content or actions around responsible mobility, biodiversity, heritage or local initiatives into the route.

DATA

01

Observe

Routes · Steps · Interactions · Rewards

02

Understand

Usage · Interest · Engagement

03

Evolve

Itineraries · Content · Offers

The Data features available depend on the level of creation and the project configuration.

iOS & Android mobile appGPS & guidanceAR & 3DSelf-guided routesProprietary platform built on UnityMaintenance & evolution
YOUR ACTIVITY

Which journey do you want to turn into an experience?

Tell us about your activity, your means of mobility, your territory and your goals. Together we’ll imagine the experience that suits you best.