TRADE SHOWS · CONGRESSES · FESTIVALS · CONVENTIONS · BRAND EVENTS

Get people moving. Get people participating. Bring the event to life.

Create an interactive thread that guides attendees, animates your spaces and multiplies opportunities for discovery and interaction with your content, exhibitors and partners.

  • Orientation
  • Engagement
  • Activation
Professionals facing a convention centre, linked to the cards Guide the public, Animate the route and Activate partners
YOUR CHALLENGES

Guide. Get people moving. Engage. Activate.

01

Guide

Help attendees find the spaces, content and sessions that matter to them.

  • Clarity
  • Attendee experience
02

Get people moving

Give real reasons to explore more zones, stands and features.

  • Flows
  • Discovery
03

Engage

Turn time on site into opportunities to take part, play, choose or interact.

  • Participation
  • Memorisation
04

Activate

Create new interactions with exhibitors, partners and sponsors inside the route itself.

  • Exhibitors
  • Partners
  • Sponsoring
ONE THREAD FOR THE EVENT

Connect the spaces, the content and the attendees.

Visitor checking her smartphone in front of wayfinding signage in an exhibition hall
ORIENT

Make the event simpler to navigate.

The smartphone accompanies attendees between zones, stands, stages and points of interest.

  • Make the spaces easier to read
  • Guide to chosen steps or content
  • Give attendees a clear view of their route

Map · Zones · Guidance

Visitors walking the aisles of a trade show lined with stands
EXPLORE

Make people want to discover more.

Routes and missions can take attendees beyond the areas they would have visited on their own.

  • Shine a light on less visible zones
  • Create themed routes
  • Connect content, exhibitors and features

Flows · Discovery · Routes

Group of attendees interacting with a touchscreen kiosk at an event
PARTICIPATE

Make the audience an actor of the event.

Quizzes, challenges, votes, mini-games or AR turn certain steps into active moments.

  • Create interactions during quiet times
  • Get people participating around the event’s content
  • Reinforce memorisation of key moments

Challenge · Vote · Gamification

Visitors talking with an exhibitor at their booth counter at a trade show
ACTIVATE

Create new touchpoints with exhibitors and partners.

A step, a mission or a reward can build an exhibitor or a sponsor directly into the experience.

  • Give a concrete reason to visit a stand
  • Turn a sponsor presence into an activation
  • Unlock benefits or content with RewardQuest

Exhibitors · Sponsors · RewardQuest

Digital must not add an isolated layer to the event: it must connect what is already happening there.

THE EXPERIENCE FROM THE ATTENDEE’S SIDE

From the entrance to the last interaction.

Welcome

Enter

The attendee immediately accesses the information and the experience planned for the event.

01

Enter

The attendee immediately accesses the information and the experience planned for the event.

  • Understand what is on offer
  • Find routes, missions or useful information
  • Quickly step into a participation mindset

Welcome · Programme · Mission

02

Orient

The attendee identifies the zones and steps that structure their experience.

  • Spot halls, stands, stages and features
  • Structure their movement
  • Be guided to relevant content

Map · Zones · POI · Guidance

03

Explore

The route leads them to discover more of the event.

  • Give a reason to visit new zones
  • Highlight certain exhibitors or content
  • Create a progression through the event

Route · Steps · Exhibitors

04

Participate

Certain steps become active moments.

  • Answer, vote, observe or take on a challenge
  • Add mini-games, AR or interactions
  • Create individual or collective missions

Challenge · Vote · AR · Mini-games

05

Extend

The experience can continue beyond the last step.

  • Unlock content or a benefit with RewardQuest
  • Showcase results or progression
  • Point to another space, partner or content

RewardQuest · Results · Partners

PROJECT YOURSELF

What if your event became an experience itself?

Every experience can be adapted to your format, your spaces, your audiences and your goals.

Visitor checking a map on her smartphone in front of a hall wayfinding sign

SCENARIO 01

Trade show — The exhibitors’ quest

Give a concrete reason to discover more stands.

  • Create routes by theme or interest
  • Build certain exhibitors into the missions
  • Reward progression or exploration

Exhibitors · Flows · Engagement

Speaker on stage in front of the audience at a conference, with a QR panel on screen

SCENARIO 02

Congress — The attendee thread

Connect the different moments of the event.

  • Accompany attendees between sessions and spaces
  • Animate break times and inter-sessions
  • Weave partners, content or votes into the programme

Orientation · Animation · Participation

Group of festival-goers looking at a smartphone in a festival village

SCENARIO 03

Festival — Explore the whole event

Help people discover far more than the main stage.

  • Direct attendees to side stages and installations
  • Create missions, challenges or content during the event
  • Build sponsors and partners into the route

Flows · Discovery · Sponsors

Visitors taking on a partner mission via a QR code at an exhibitor booth

SCENARIO 04

Brand activation — The partner mission

Let people live the brand rather than just display it.

  • Turn a stand or sponsor space into an interactive experience
  • Combine content, play, AR or a mission
  • Unlock a reward, a bonus or exclusive content

Activation · Participation · Memorisation

You have an event, spaces or simply a first idea?

EXPERIENCE · DATA · TECHNOLOGY

An experience that supports the event and its ecosystem.

BEFORE · DURING · AFTER

01

Before

Prepare · Inform · Build desire

Programme · Practical information · First mission depending on the project

02

During

Guide · Explore · Participate · Activate

Routes · Challenges · Exhibitors · Sponsors · RewardQuest

03

After

Extend · Report back · Keep the connection

Results · Content · Feedback depending on configuration

Before- and after-event features depend on the project configuration.

AN ECOSYSTEM TO ACTIVATE

Attendees

A clearer, more active and more engaging experience.

Exhibitors

New opportunities to be discovered and built into the routes.

Sponsors

Interactive activations woven into the overall experience.

A collective mission can create natural opportunities for attendees to exchange.

Team challenge · Collaborative mission · Information hunt

NoviaQuest does not offer algorithmic matching, participant messaging or automatic contact recommendations.

ImpactQuest can weave an engagement dimension into the event — around a cause, an initiative or an issue carried by the organiser.

Mobility · Waste · Biodiversity · Inclusion · Solidarity

DATA

Understand how the experience is used.

01

Observe

Routes · Steps · Interactions · Activations

02

Understand

Usage · Interest · Participation

03

Evolve

Routes · Content · Activations · Future editions

Indicators reflect usage observable in the app — routes started, steps visited, interactions, content consulted, rewards activated — not the actual footfall or the physical flows of all visitors.

The Data features available depend on the level of creation and the project configuration.

When the scheme provides for the collection of the necessary information and the applicable consent, some interactions can help enrich attendee knowledge or feed the client’s marketing tools.

NoviaQuest does not automatically collect leads. Collection depends on the configuration, the planned purposes and the applicable consent.

One organiser. Several events.

Depending on the project’s architecture, several editions, events, sites or audiences can be brought together in a single app or architecture.

Trade show · Convention · Festival · Partner activation

EVENT FORMATS

Indoor

Trade show · Congress · Convention · Exhibition park

Outdoor

Festival · Fair · Village · Brand operation

Hybrid

Halls · outdoor spaces · stages · stands

Trigger and guidance mechanisms depend on the project.

iOS & Android mobile appIndoor / Outdoor / HybridGPS and triggers depending on configurationAR & 3DProprietary platform built on UnityMaintenance & evolution
YOUR EVENT

What experience do you want to give your attendees?

Tell us about your event, your audiences, your spaces, your partners and your goals. Together we’ll imagine the experience that suits you best.