We don’t digitise places.We bring them to life.
NoviaQuest creates mobile experiences that make people want to explore, understand, play, take part and interact more with the real world.
Our technology is there to enrich what people actually come to live.
From discovering Niceto new fields of experience.
The adventure began with City Tour Game: a mobile experience inviting people to discover Nice differently, through play, heritage and immersive technologies. A first embodiment of its founder’s vision, Carine De Reymaeker: sparking curiosity and the desire to learn through exploration.
Tested in the field and enriched by participant feedback, this experience gave rise to a broader ambition: enabling other organisations to create their own trails, tailored to their audiences.
That is how NoviaQuest, the B2B brand of City Tour Game, came to be, dedicated to immersive, interactive and gamified white-label mobile experiences.
From tourism to culture, from events to companies and campuses, NoviaQuest extends this conviction: technology comes into its own when it enriches discovery, transmission and interaction with the real world.
City Tour Game
The testing ground and the B2C experience developed in Nice.
NoviaQuest
The proprietary platform that makes it possible to create other experiences.
From the field to NoviaQuest.
Carine De Reymaeker
Creator of NoviaQuest - Founder and President of City Tour Game
A leisure and business tourism and events professional, Carine De Reymaeker draws on more than 25 years of experience to design experiences that spark curiosity, create connections and showcase destinations.
Her career, spanning major groups, event venues and campuses, combines strategic vision, field knowledge and an understanding of new usages. A teacher as well, she places transmission, sharing and the desire to learn at the heart of her commitment.
With NoviaQuest, she gives shape to this conviction: play and immersion open new ways of discovering and understanding the world. An approach that combines useful innovation, sustainability and attention to people.
What guides the project.
- 01The field. Start from real usage.
- 02People. Create experiences to live and share.
- 03Transmission. Help people discover and understand differently.
- 04Usefulness. Technology only when it adds something.
Digital delivers its full value when it brings people closer to what they came to experience.
The real world first.
We design technology around the place, the audience and what the experience must make people live.
01
Start from the real.
Understand what makes a place, a territory or an environment unique before imagining the experience.
02
Let people live it, not just watch it.
Observing, searching, choosing, playing, cooperating or exploring turns the audience into actors.
03
Technology only when it serves the experience.
GPS, AR, 3D, gaming or content are only included when they bring something concrete.
We start from what needs to be lived. Only then do we choose how technology can make it possible.
Technology adapts to the place. Not the other way around.
USEFUL · CONVEY · TAKE PART · CREATE CONNECTION
Discover our valuesOne platform. Very different experiences.
NoviaQuest is a proprietary platform built on Unity to create outdoor, indoor or hybrid mobile experiences, adapted to the places, audiences and goals of each project.
Proprietary technology
A foundation developed and maintained by NoviaQuest.
Personalised experiences
Journey, content, interactions and identity can be adapted to the project.
Evolving
Depending on the chosen level, new journeys, languages, audiences or sites can be added.
Which place do you wantto bring to life differently?
Every project is different. Let’s talk about the place, the audiences and the experience you want to create.
The engine is NoviaQuest.The experience is yours.